Take Your Blonde to the Next Level with NEW! GLOSS BEYOND BEIGE

It’s not enough to just be blonde — you’ve got to make a statement with your blonde. And new GLOSS BEYOND BEIGE proves there's a new palette in town breathing new life into blonde shades and taking them to the next level.

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With GLOSS you’re able to achieve stronger, thicker, shinier results. And now with BEYOND BEIGE — comprised of five new BEIGE SHADES — you’re able to take your GLOSS colour dimension to the next level with a luminous, healthy-looking finish that can rest anywhere between cool, warm, and effortlessly neutral.

BEYOND BEIGE: Beige Is the New Blonde

The harmonious palette is made up of tones from natural, soft, and cool beiges to deeper, unique chocolate beiges. What you can expect are delicate, powdery hues from a perfect blend of warm and cool undertones, that deliver a vibrant and uplifting energy.

Proven to be the shade to create refined, healthy-looking hair in the salon, BEYOND BEIGE was created with a combination of cool reflects to neutralise undesirable undertones and a well-balanced warm reflect to take blondes to the next level with dimension and shine.

BEYOND BEIGE: The Shades

BEIGE (.2)

      Choose from two levels: 7.2 (7B) or 9.2 (9B)
      A combination of warm and cool undertones, BEIGE (.2) offers a delicate approach to bringing natural soft warmth to the hair with a high shine finish.

      BEIGE.CHOCOLATE (.27)

      Choose from two levels: 10.27 (10Bch) or 8.27 (8Bch)

      A rich yet subtle take on warm beige, BEIGE.CHOCOLATE (.27) contains soft chocolate reflects to offer a multidimensional, even and luminous look.

      BEIGE.VIOLET (.28)

      9.28 (9BV)

      Violet is welcomed into this shade to create the perfect cool blend with golden beige reflects. The iridescent violet touch is ideal for a nude finish that’s on the cooler side.

      About GLOSS

      Ideal for both new and existing clients, this low-maintenance colour options is the go-to whether you’re perfect colour, taming unwanted tones or simply adding shine, strength and thickness. As a acidic demi-permanent hair colour, this range was created to not only expertly tone the hair but also improve the structure of it as well. Developed as an innovative colour and treatment in one, with the help of KM.BOND2, Vitamin C and an Acidic pH — GLOSS creates 25% stronger hair* and 37% thicker hair.*

      *On pre-lightened hair.

      “Revolutionising the colourist and client experience, the advanced technology offers a dual service, delivering unparalleled results. With COLOR.ME GLOSS, the colour experience is more than a colour, it’s a total hair transformation. Stronger, treated, repaired and beautifully coloured hair, that’s easier to manage and style.” – Kate Reid, Global Colour Design Director.
      FAQ

      GLOSS BEYOND BEIGE is ideal for blondes wanting refined dimension and shine. It neutralises unwanted tones while enhancing softness, thickness and luminosity in one low-maintenance service.

      BEYOND BEIGE sits perfectly between warm and cool. The balanced reflects allow colourists to create neutral, powdery blondes with customised tone, shine and depth.

      Yes. COLOR.ME GLOSS strengthens and thickens hair while colouring. Powered by KM.BOND2, Vitamin C and an acidic pH, it improves hair structure while delivering shine.