Crafting Your Core
Just like creating a capsule wardrobe or refining skincare routines, creating a core haircare routine should involve a few non-negotiable steps.
Step 1: Remove Any Buildup
To begin any routine, you’ve really got to start at the beginning — and that means detoxing. From removing product and mineral buildup to boosting the performance of your shampoo and conditioner, a targeted detox for scalp and strands is essential.
MAXI.WASH and is the perfect place to start. MAXI.WASH is ideal once a week as a reset step, gently washing away impurities and buildup while keeping the scalp and hair balanced.
If you’re looking to energise the scalp, STIMULATE-ME.WASH can also be worked into your routine to refresh, awaken and encourage optimal scalp conditions — creating the ultimate foundation for healthy hair.
Step 2: Find Your Shampoo & Conditioner Formula
After detoxing, you should always follow with a shampoo and conditioner that delivers the care you need for your hair type and the style you’re after. From enhancing curls with KILLER.CURLS WASH to smoothing frizz with SMOOTH.AGAIN.RINSE, you can mix and match your favourite WASH and RINSE to create a wash day routine that is tailored to your needs. If you’re unsure where to start, take the Product Matchmaker Quiz for the answers.
Step 3: Protect Your Hair
It doesn’t matter if you’re low-key or high-maintenance, all hair needs protection. The main culprit is heat, but environmental stressor also plays their part. For this reason, we always suggest HEATED.DEFENSE—a lightweight foam that protects against heat up to 450˚F / 232˚C and works beautifully on all hair types and styles.
In addition to heat protection, protecting hair against colour fade, mechanical damage and frizz is essential. Therefore, if you colour your hair, consider EVERLASTING.COLOUR LEAVE-IN, STAYING.ALIVE for strength, thickness, damage control and dryness or YOUNG.AGAIN treatment oil to turn back the hands of time on ageing hair and protect against environmental stress, and thermal damage up to 450° F / 230°C.
Step 4: The Finishing Touches
When it comes time for the finishing touches, there are endless ways to go. However, when it comes to a core collection, BEDROOM.HAIR, SESSION.SPRAY and FRESH.HAIR are absolute must-haves.
SESSION.SPRAY is an iconic hairspray that keeps your hair in place and safeguards your style against humidity. BEDROOM.HAIR offers a degree of hold that also enhances movement and a lived-in feel. And FRESH.HAIR is the dry shampoo of your dreams—featuring a citrus scent and a formula that refreshes hair instantly. Whether you have fine hair, can’t style your hair every day or are looking for a way to add volume without weight, this dry shampoo is key to your core.
FAQ
Detoxing removes product and mineral buildup so your shampoo and conditioner perform better. Using MAXI.WASH weekly resets the scalp and creates the ideal base for healthy hair.
Your WASH and RINSE should match your hair type and styling goals. From KILLER.CURLS WASH to SMOOTH.AGAIN.RINSE, mixing formulas helps tailor care to your needs.
Yes. Heat and environmental stress affect all hair types. HEATED.DEFENSE protects up to 450ËšF while options like EVERLASTING.COLOUR LEAVE-IN add protection against fade and damage.
