A New Era of Hair Artistry: Eugene Souleiman Joins KEVIN.MURPHY

When two of hair’s most imaginative minds meet, artistry turns into language, and a new creative chapter begins at KEVIN.MURPHY.

As a brand, we’ve always believed creativity grows through collaboration: the exchange of ideas, the unexpected sparks, the shared desire to push craft further. That’s exactly why we are so thrilled to officially welcome Eugene Souleiman as our first-ever Global Professional Ambassador.

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Backstage Chemistry You Can’t Script

This partnership emerged organically from the kind of backstage chemistry you can’t plan. During London Fashion Week, we worked with Eugene once again at Dilara Findikoglu’s Spring 2026 show — a world of Victorian structure, witchcraft, discipline and chaos all tangled into one. Watching Eugene shape that vision with our products was a reminder of why we gravitate toward artists who see hair not as styling, but as storytelling. The atmosphere backstage had that unmistakable feeling: this is something bigger.

Craft, Intuition, and a Creative Mind Like No Other

Eugene has inspired us for years, both as a brand and as individual creatives. His work has shaped the runways of Dior, Prada, Hermès, Maison Margiela, and Yohji Yamamoto (to name a few), yet what resonates most is his approach. He works with thought and intuition, precision and rebellion, switching between discipline and wild imagination with the ease of someone who truly understands hair as an expressive medium. As Kevin often says, “Eugene approaches hair with thought, intention and a sense of artistic freedom that is incredibly rare.” Their alignment, creatively, philosophically, and instinctively, became clear the moment they met.

A Creative Constellation for the Future

Eugene’s presence will influence how we show up in the world. In our Fashion Week direction, our editorial storytelling, our advanced education, and the visual language that carries our brand across the industry. With Evie Bear now stepping into her role as Chief Creative Officer, this forms a creative constellation that feels bold, modern, and deeply aligned with who we are becoming. Together, Kevin, Evie, and Eugene bring perspectives that strengthen our artistic identity and connect us more meaningfully to fashion, design, and culture, not in theory, but in practice.

Where Hair Becomes Culture

Perhaps that is why this moment feels so inevitable. Two perspectives, one shared belief: that hair is culture, and that what we create (backstage, in the salon, and on set) can truly move people.

We couldn’t be more excited to welcome Eugene into the KEVIN.MURPHY family and to share this new chapter with all of you.

The work ahead is going to surprise, delight and inspire us, and we are ready.

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